The Ultimate Question

We've known for a long time that loyal customers are required to drive the success of any business. And while much has been written on how to create loyalty, very little has been written on how to measure it.

A new book by best selling loyalty expert Fred Reichheld, "The Ultimate Question" shows how to turn customers into promoters who generate good profits and true, sustainable growth. The key: one simple question - "Would you recommend us to a friend?" - that allows companies to track promoters and detractors and produces a clear measure of an organization's performance through its customers' eyes.

We've made it easy for QuestionPro customers to put this methodology to work with our new "Ultimate Question" feature. This type of analysis maps directly to the recommendations put forth in the book. If you haven't read the book, we suggest you do. It's a quick, but comprehensive look at the impact that customers have on the health of your business.