Advertisement Response

Disclaimer: The following survey will take about 10 minutes at most. The information gathered through the survey will be used anonymously, for an ARS329 Design Research data collection and visualization exercise. The due date for the survey is no later then Friday March 13th, 2015.

If you have any questions and need to reach us contact Carly Watson at 845-705-5093

Do you find this advertisement _________ ?

Funny

Emotional

Alluring

Other

At first glance how interesting did you find this advertisement? Rate on scale of 1 to 5, 1 being the least interesting and 5 being the most.

Do you think Peta could do a better job advertising their cause? If so, explain how.

What kind of imagery would you associate this image with if you did not know it was Peta?

Are you familiar with the Peta organization and their goals?

yes

no

Do you find this advertisement an effective means for getting people to go vegetarian? Why/ why not?

If you had been asked to design an ad to go vegetarian, what might you choose to put on your poster?

Choose one word to describe this advertisement.

Are you a(n)

omnivore

vegetarian

vegan

Other

Check all that apply