BCG- TVS TYRES-CLICK AND FIT CONJOINT

Questions marked with a * are required

Good _____________________! My name is ____________________________. I am from WhiteLight Consultancy, a market research agency. We regularly conduct surveys and opinion polls for various products & services. Currently, we are conducting a research study to understand the feedback on motorcycle tyres. In this context I would like to seek your valuable opinion. I would be highly obliged if you can spare some time for the interview. The discussion would not last for more than 20 – 30 minutes.

* Respondent Name

* Address

* Date of interview:

* QS1 Please record Gender

Male

Female

* QS2 Do you or any members of your household, close friends or relatives currently work or have ever worked in the following industries? INTERVIEWER TO READ OUT THE STATEMENTS TO THE RESPONDENT (MA)

None of the above

* QS3 In the past 6 months, have you ever participated in any market research studies such as interview, product use test, FGD, etc.?

* QS4 Do you own a 2 wheeler?

Yes

* QS5 What is the 2 wheeler that you own?

Activa

Splendor

Pulsar 150

Royal Enfield

* QS6 Since how long have you owned your current 2 wheeler (Splendor/Activa/Pulsar 150/Royal Enfield)?

<1 year

1-2 years

3-5 years

* QS7 Have you changed your 2 wheeler tyre in the last 1 year?

Yes

QS8 Please provide us the following details about yourself.

* QS8A May I know your completed age?

* QS8B May I know if you are working?

Yes

* QS8C What is your profession?

QS9 Can you please tell me your marital status?

Married

Single

* QS10 Can you tell me what is the average monthly household income?

* QS11 Do you shop online?

Yes

* QS12 In the last 6 months, how many times have you shopped online? (Shopping means you have purchased the item online and just not surfed for product information)

* QS13A Education of CWE.

Illiterate

Literate but no formal schooling / School upto 4 years

School (5 - 9 yrs)

SSC / HSC

Some College (Incl a Diploma) but not Graduate

Graduate/ Post Graduate: General

Graduate/ Post Graduate : Professional

Please take a look at this list and tell me which of these items do you have at home? (It could be owned by you, your family, or provided by the employer or it could be available in the house you live in; but it should be for the use of just you or your family)

EXPLAIN, IF NECESSARY:
We have a standard list of items that we use in all kinds of cities and villages. So don’t worry if an item appears irrelevant for you, or too ordinary-just go ahead and tell me which items you do have. We need this information just for survey purpose only.

* QS13B-QS13C Do you have ___________ (ITEM) in your home (WHICH IS IN WORKING CONDITION)?

* POST CODE EDUCATION OF CWE FROM Q13a

* Q1 What all things do you purchase online?

* Q2 Where do you usually purchase tyres for your 2 wheeler?

Multi-brand local tyre shop (A shop which sells tyres by multiple companies like MRF, CEAT, TVS Tyres etc.)

Exclusive branded outlet (A shop which sells tyres by only one company)

Local mechanic shop

OE authorized shop (A shop which is authorized by the 2-wheeler brand you use)

Online

* Q3 What are your challenges in purchasing tyres from physical shops?

I have to leave my vehicle for fitment

I don't get too much range / variety in tyre shops

I don’t trust store's recommendation in changing tyre

I am not sure if I am paying the right price

I don’t find the tyre of my choice

* Q4 Have you bought tyres online?

Yes

* Q5 Which website did you buy the tyre from?

* Q6 Would you recommend buying tyres online to others?

I will recommend spontaneously (without being asked)

I will recommend when asked

I will not recommend or criticize

I will criticize when asked

I will criticize spontaneously (without being asked)

* Q7 Do you go online to research the tyre and related information?

Yes

* Q8 MAXDIFF VERSION

VERSION 1

VERSION 2

VERSION 3

Step 1 of 1

* Q8 – V1 – CARD 1

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V1 – CARD 2

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V1 – CARD 3

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V1 – CARD 4

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V1 – CARD 5

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Please click on "Next" to proceed.

Step 1 of 1

* Q8 – V2 – CARD 1

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V2 – CARD 2

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V2 – CARD 3

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V2 – CARD 4

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V2 – CARD 5

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Please click on "Next" to proceed.

Step 1 of 1

* Q8 – V3 – CARD 1

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V3 – CARD 2

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V3 – CARD 3

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

Q8 – V3 – CARD 4

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

Step 1 of 1

* Q8 – V3 – CARD 5

When you think of buying tyre online, which option forms the MOST important criteria and least importantConsidering only these 4 criteria, which is the Most Important and which is the Least Important?

* Q9 MAXDIFF CARD VERSION SHOWN

VERSION 1

VERSION 2

VERSION 3

Step 1 of 1

* Q9 – V1 – CARD 1

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ?

Step 1 of 1

* Q9 – V1 – CARD 2

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V1 – CARD 3

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V1 – CARD 4

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V1 – CARD 5

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ?

Please click on "Next" to proceed.

Step 1 of 1

* Q9 – V2 – CARD 1

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ?

Step 1 of 1

* Q9 – V2 – CARD 2

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V2 – CARD 3

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V2 – CARD 4

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V2 – CARD 5

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Please check "Next" to proceed

Step 1 of 1

* Q9 – V3 – CARD 1

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V3 – CARD 2

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V3 – CARD 3

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V3 – CARD 4

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Step 1 of 1

* Q9 – V3 – CARD 5

If you were to buy tyres online, which option matters most while purchasing online and which matters least while purchasing online ? *

Q10 On a scale of 1 (least important) to 10 (most important), please indicate the importance of the following services to you with respect to tyre purchase

Q11 On a scale of 1 (least important) to 10 (most important), please indicate the importance of the following additional services to you during tyre purchase.

RELEVANT CONJOINT CARDS TO BE SHOWN TO RELEVANT BRAND OWNERS. THAT IS, SPLENDOR CARDS TO BE SHOWN TO SPLENDOR USERS ONLY, ACTIVA CARDS TO BE SHOWN TO ACTIVA OWNERS ONLY AND PULSAR CARDS TO BE SHOWN TO PULSAR USERS ONLY

If the following were the tyre options available for your 2 wheeler, which one would you select?

Please circle the brand and the version which you will show to them ( each version should be shown to 50% of the respondents owning that brand

* CONJOINT CARD SHOWN

* ACTIVA V1 – CARD 1
If these were your only options, which would you choose?
Choose one of the options below:

Brand	MRF tyres	Michelin tyres	TVS tyres	JK tyres	CEAT tyres	NONE: I wouldn't choose any of these.
Buying preference	General marketplace e.g. Amazon, Snapdeal, Flipkart	Buy tyre from physical stores	Multi brand, tyre specific online store	Multi brand, tyre specific online store	Single brand, tyre specific online store
Tyre fitment	Tyre fitted by delivery person	Tyre fitted at purchase point	Tyre fitted by independent mechanic	Tyre fitted by delivery person	Tyre fitted by independent mechanic
Time of delivery	Smart (delivery at a pre-defined time slot)	Regular (24-48 hrs)	Regular (24-48 hrs)	Express (4 hrs)	Express (4 hrs)
Payment options	6 month EMI	3 month EMI	Cash on delivery	3 month EMI	Credit card
Price	INR 2300	INR 2100	INR 1500	INR 1700	INR 1900
	1	2	3	4	5	6