BRAND IMAGE AND BRAND IDENTITY OF LUXURY HANDBAGS

* Do you use Handbags?

Yes

No

* Have you previously purchased a luxury handbag?

Yes

No

How often do you buy a luxury handbag?

Once in a month

Once in two months

Once in six months

Once a year

How much do you spend on a luxury Handbag ?

Less than Rs. 10,000

Rs. 10,000 – Rs. 30,000

Rs. 30,000 and above

Where do you buy your luxury handbags from?

Luxury handbag designer stores

Multi-brand outlets

Online fashion retailers

Other

* Which factors do you keep in mind while buying a luxury Handbag?

* Which is your most preferred brand of a luxury handbag?

How satisfied are you with your preferred brand based on the following? (Give ratings, 1 star being the least satisfactory and 5 stars being the most.)

Brand name

Brand logo

Brand ambassador

Price range

Accessibility

Quality of the product

Durability of the product

After sales services

Options in design/colors

Trending

Popularity

Do you follow your preferred brand on any of these Social media websites?

Have you ever given feedback to the brand on its websites or through any other source?

Yes

No