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Who started concept of yield management in 1985?
 
Bill Marriott
 
American Airline
 
Travelocity
 
Travel Agents
 
 
 
Which was the low cost airline that instigated its competition to roll out price differentials?
 
EasyJet
 
People Express
 
Orient Express
 
Jet Airways
 
 
 
You are a mid-segment hotel in Jaipur with both business and leisure travellers coming in. Tuesday is a restricted holiday in and around Rajasthan. Considering that Saturday and Sunday are supposedly off, with just a Monday off it becomes a long weekend for leisure travellers. However, business travels are also expected as MNCs and metro cities are observing a normal working day. What yield management strategy would you apply here? You are responsible for not only filling the hotel with long weekend travellers but also getting the maximum out of your business travellers on weekdays.
   
 
 
 
You are a business hotel in Gurgaon and have signed up with 12 OTAs. You are using a low cost channel manager to update all these channels. While updating rates on a particular date, MMT does not not get updated and a booking gets picked up on old rate which is lower leading to loss of revenue. If you would have been responsible for updation of rates for this, could you have avoided this? If yes, please elaborate how? If no, please advice why
   
 
 
 
Budgeting targets and forecast numbers are same thing. True or False
 
True
 
False
 
 
 
Which industry can Revenue Management be followed (Select all that apply)?
 
Restaurants
 
Car Rentals
 
Fashion Apparel House
 
Baby Care Store

 
 
 
Can social media websites generate room nights?
 
Yes
 
No
 
 
 
Name two types of static rates contracts being followed in hotels?
   
 
 
 
Which channel of distribution gives you maximum yield
 
Travel Trade
 
Amadeus
 
Expedia
 
Brand Website
 
CWT