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What is your gender?
 
Female
 
Male
 
 
 
What age group are you in?
 
0-10 years
 
11-14 years
 
15-19 years
 
20-30 years
 
31-50 years
 
51-90 years
 
 
 
How often do you eat cereal?
 
Every Day
 
4-5 days of the week
 
2-3 days of the week
 
Occasionally
 
Never
 
 
 
What is your favorite cereal?
   
 
 
 
Do you prefer healthy or unhealthy cereal?
 
Healthy
 
Unhealthy
 
 
 
Who buys your cereal?
   
 
 
 
Where do you see cereal ads?
 
Grocery Stores
 
TV
 
Internet
 
Other (Specify)
 
 
 
How muh would you pay for a large box of cereal? 
 
$5
 
$10
 
$15
 
$20
 
$25
 
$30
 
 
 
Do you like colored cereal?
 
Yes
 
No
 
 
 
Do you prefer boxes with bright fun colores?
 
Yes
 
No