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Surveys
2017
February
C
Coffee Shop Market Research
Coffee Shop Market Research
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You our invited to participate in our survey, Coffee Shop Market Research. In this survey, six questions will be asked for the purpose of understanding the market for a new coffee shop in your small town. The results of this survey will help bring to light the demand for a coffee shop, the resident’s coffee preferences, the expectations of what food and beverages should be provided, and how this local coffee shop should function and contribute to the town and its residents. Thank you for your valued insight and participation!
How many cups of coffee do you drink per day?
none
1
2
3
More than 3
On average, how much money do you spend on coffee weekly?
$0-$5
$5-$15
$15-30
More than $30
Rate 1- 7 on a scale of importance, 1 being most important and 7 being least important, the following:
Quality
-- Select --
1
2
3
4
5
6
7
Price
-- Select --
1
2
3
4
5
6
7
Selection of beverages
-- Select --
1
2
3
4
5
6
7
Food
-- Select --
1
2
3
4
5
6
7
Ambiance
-- Select --
1
2
3
4
5
6
7
Drive-through
-- Select --
1
2
3
4
5
6
7
Local products
-- Select --
1
2
3
4
5
6
7
For what reasons do you visit coffee shops (Select all that apply)?
A place for conversation
A place to work
A place for meetings
A place to relax
A place to study
A place to buy coffee
I don't go to coffee shops
Which beverage(s) would you most likely purchase at a local coffee shop (Select all that apply)?
Hot beverages
Cold beverages
Decaffeinated beverages
Black coffee
Flavored lattes
Tea
Smoothies
Frozen blended specialty coffee drinks
Energy drinks
Soft drinks
Which food items would you most likely purchase at a local coffee shop (Select all that apply)?
Muffins
Scones
Donuts
Bagels
Sandwiches
None of the above
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