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  1. Surveys
  2. 2016
  3. July
  4. C
  5. Consumer Perception on Mass Customisation
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Exit Survey
 
 
Hello:

I am currently in the process of writing my masters thesis at Grenoble Graduate School of Business and would like to invite you to participate in this survey I am conducting to explore consumer perception towards mass customization.

The results will be useful towards the overall theme of my dissertation which looks to analyze whether luxury fashion brands should embrace mass customization for the long run in what is an increasingly customizable world.  Approximately 100 people will be asked to complete a survey that asks questions about the customization process with the aim of undersanding if there is a threshold of perceived risk customers will be willing to take when purchasing a customized luxury fashion good before abandoning their creation (whether online or in store) as well as the general sentiment towards customization.

Your participation in this research would be highly valuable and appreciated. All information provided remains confidential and will be used solely for the purpose of this dissertation.

Please start with the survey now by clicking on the "Next" button below.
 
 
 
Are you a consumer of luxury fashion goods?
 
Yes
 
No
 
 
 
* Please select your gender:
 
Female
 
Male
 
 
 
* Please identify your age range:
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65 years +
 
 
 
* Have you customized any of the following, even if the process was eventually abandoned (you may select more than one):
 
Louis Vuitton "Mon monograme"
 
Perfume
 
Small leather goods and Accessories
 
Burberry Scarf Bar
 
Nike ID
 
Luxury vehicle
 
No, I have never tried to customise anything
 
Other, please sepecify.
 

 
 
 
* If you have never customized, or if the process was abandoned (Q3), could you please identify a reason/s why?
 
Price
 
Not enough options
 
Too many options
 
You were simply designing for fun/to engage with the brand.
 
Not interested in customization
 
Other, please explain.
 

 
 
 
If you have not previously purchased a customized luxury product, would you be interested in doing so?
 
Yes
 
No
 
Maybe, please explain.
 
 
 
 
* Would you be willing to pay an increased price for a customized luxury fashion item?
 
Yes, 20% increased price.
 
Yes, 40% increased price.
 
Yes, 60% increased price.
 
Yes, whatever the company deems appropriate in order to keep the customisation service exclusive.
 
No, please explain why.
 

 
 
 
* Would you associate any of the below with the process of personalizing a creation?
 
Pride
 
Accomplishment
 
Enjoyment
 
Satisfaction
 
Uniqueness
 
Confusion
 
Indecisiveness
 
Fear (Bad result, loss of investment..etc.)
 
Risk (Cannot be refunded)
 
Other, please explain.
 

 
 
 
Do you believe in your ability to express your preferences if you were to customize a product?
 
Yes
 
No