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Surveys
2015
July
C
consumer preference towards schmitten chocolates
consumer preference towards schmitten chocolates
0%
Questions marked with an
*
are required
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*
Which brand of chocolate do you prefer?
Schmitten
Cadbury
Nestle
Mars
Amul
Other
How much importance do you give to the following factors when you purchase chocolates?
Not at all Important
somewhat Important
Neutral
Important
Very Important
*
Taste
*
Packing
*
Shape
*
Form
*
Brand
*
Image
*
Colour
*
Price
*
Quantity
*
Quality
*
Which form of a chocolate do you like?
Hard
Nuttied
Crunchy
Chew
*
Ideal chocolates would taste as follows:-
Bitter
Wafer Enrobed
Dark
Caramel, Nut inside
High on sweet Content
Other(please specify)
*
What pack do you purchase of your preferred
brand?
Small
Big
Celebration Pack
*
Which media of advertisement influences you to purchase chocolates?
Television
Newspaper
Brochures
Danglers
Display
Other(please specify)
*
How frequently do you purchase chocolates?
Daily
Weekly
2-3 times in week
Monthly
on special occasions only
*
If your preferred brand is not available for repeat purchases, then what will you do?
Postpone your purchase
Switch over to other brand
Go to the other shop to search for your preferred brand
*
If another brand of the same appears in the markets, will you prefer to stop buying this brand and buy the new brand?
Yes
No
Can’t say
Do following sales promotion schemes affects your purchase decision?
Yes
No
*
Rs. off
*
% extra
*
Candy Free
*
Free gift
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