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| * How do you first come across content that keeps you up to date with news and trends? Select all that apply: |
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| * List the specific websites, apps and other content sources you use: | | |
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| * What is the most important task these content sources help you do? Rank from 1-3. 1 being the most important. |
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| Learn more about topics that are new to me |
| | | Stay up to date in news and happenings related to my industry |
| | | Find insights I can use in my work (reports, presentations) |
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| * What are the qualities of a great source of digital content? Rank your top 3 choices, with 1 being the most important. |
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| Allows me to make my own profile to tailor content |
| | | Tracks specific happenings related to my industry |
| | | Delivers an alternative perspective or angle |
| | | Has been around for a long time |
| | | Has several different ways to consume content (web, app, etc.) |
| | | Is a one-stop-shop for a wide variety of content |
| | | Is a relatively new source |
| | | Has a unique way of delivering content |
| | | Produces its own, original content |
| | | Considered popular among my peers |
| | | Is a source for expertise in a specific subject matter |
| | | Up to date on general news and happenings |
| | | Brings together content from across the web |
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| * When consuming digital content, what format do you prefer? Rank these from 1-5, 1 being your most preferred. |
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| Plain text |
| | | Videos |
| | | Audio (i.e. Podcasts) |
| | | Photos (i.e. galleries, Instagram) |
| | | A combination of all the above |
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| * What do you do with the content you consume on the web? Select all that apply. |
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| * Do you pay for any of the following types of digital content? Select all that apply. |
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| How would you rate the overall value and trustworthiness of content from the following sources? (5 being extremely valuable/trustworthy).
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| In the last 6 months, how often have you... |
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| * Shared content using social media: |
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| * Created original content, like a blog entry or article: |
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| * Do you use an instant messaging system for work, such as Slack or GChat? |
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| * What other digital platforms/services do you use? |
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| You’re almost done! Tell us a little more about yourself: |
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| * What best describes the type of role you play at your job? (retirees/unemployed, select the role you typically play. Business owners, select Senior-level) |
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| * What kind of industry do you work in? (retirees/unemployed, select the industry you have worked in the most) |
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