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Hello: You are invited to participate in our survey How loyal are young adults in the West of Scotland towards food retail brands. In this survey, approximately one hundred people will be asked to complete a survey that asks questions about brand loyalty. It will take approximately 15 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Alistair Miller by email at [email protected] . Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
* How would you describe your food shopping habbits ?
 
I only shop in one retail food brand without visiting other brands.
 
I have one main brand which I do most of my shopping in but I occasionally visit other food brands.
 
Other
 
 
 
 
Please describe your shopping habbits.
 
I purchase and cook the majority of my meals.
 
My partner does the majority of my food shopping and cooking for me.
 
I do no shopping and all of my meals are cooked by my partner.
 
I do not purchase food shopping and I eat out for all of my meals.
 
Other
 
 
 
 
* Do you beleive that food retail brand which are identical to your own peronality and eithics appeal to you ?
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
Other
 
 
 
 
* Do you beleive you have been committed to a food retail brand for a long period of time ?
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
Other
 
 
 
 
Does the serivce you recieve in a store effect your loyalty towards a food retail brand ?
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
Other
 
 
 
 
* Additionally, does the store appearance of the store influence how loyal you are to a food retail brand ?
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
Other
 
 
 
 
* Does the quality of the products sold in store influence your loyalty towards a food retail brand ?
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
Other
 
 
 
 
In your opinion, does the price of the product influence your loyalty towards a food retail brand ?
 
Strongly Agree
 
Agree
 
Disagree
 
Strongly Disagree
 
Other
 

 
 
Do you beleive that the following influence your loyalty towards a food retail brand ?
Strongly Agree Agree Disagree Stongly Disagree
* Celebrity Endorsements - e.g. David Gandy with M&S
* Status Branding - e.g. M&S Collection, Tesco Finest
* Commitment - Emotional based
* Commitment - Relationship based
* Recomendations from family memebers