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Hello:
You are invited to participate in our survey "Assessment of the use of Facebook in promoting Brand loyalty". In this survey, approximately 250 people will be asked to complete a survey that asks questions about the use of Facebook in promoting brand loyalty of publishing firms. It will take approximately 3 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Dorothy Kambua Mumo at +255788228929 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
What is your gender?
 
Female
 
Male
 
 
 
Age
 
Below 18
 
18-29
 
30-44
 
45-59
 
60+
 
 
 
Which of the following best describes your current relationship status?
 
Married
 
Widowed
 
Divorced
 
Separated
 
In a domestic partnership or civil union
 
Single, but cohabiting with a significant other
 
Single, never married
 
 
 
How often do you conduct surveys?
 
Did not attend school
 
Graduated from primary school
 
Graduated from high school
 
Graduated from graduate school
 
 
 
Which Social Media do you typically use?
 
Twitter
 
Facebook
 
Linkedn
 
Other
 
 
 
 
How do you spend your time online?
 
Social Media sites
 
Reading blogs
 
Accessing emails
 
Other
 
 
 
 
How do you spend tour time on social media?
 
Keeping in touch with friends and family
 
Entertainment
 
Convenience
 
Information i.e as a marketing tool
 
Reading book reviews
 
Other
 
 
 
 
On a typical day, how many hours do you spend online?
 
0-2 hours
 
2-5 hours
 
5-9 hours
 
9-more hours
 
 
 
For the next few questions, imagine you are in a bookshop and you want to buy a book that is entertaining and easy to read. After having read the blurbs and the first page of some books, all of the books seemed to appeal equally. However, none of them had been heard of; neither reviews nor ads had been seen before.
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
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