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  2. 2016
  3. July
  4. F
  5. Fairness Cream Survey
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Exit Survey
 
 
Gender
 
Male
 
Female
 
 
 
Age Group
 
13-19
 
20-28
 
29-40
 
Above 40
 
 
 
Where do you currently reside ?
   
 
 
 
Where do you buy your cosmetics from ?
 
Online
 
Local Retailer
 
Supermarket
 
Modern Retail / Malls / Shopper Stop

 
 
 
What is the most common issue with your skin ?
 
Oily
 
Dry
 
Acne
 
Dull
 
Tan

 
 
 
Why is fairness important?
 
Because it enhances my beauty
 
To stand out in the crowd
 
Confidence and self esteem
 
Career Perspective

 
 
 
Which is the brand that comes first to your mind when you buy skin products?
 
Fair and Lovely
 
Pond’s
 
Olay
 
L’Oréal
 
Clean and Clear
 
Lakme
 
Garnier
 
Emami
 
Other
 
 
 
What among these decides your preference for a brand of cosmetic products?
 
Ads and Promos
 
Peer Group
 
Family
 
Trial and Error
 
Cheapest Brand available
 
Other
 

 
 
 
Should there be different cosmetic products for different age groups?
 
Yes
 
No
 
 
 
How frequently do you use a fairness cream?
 
Daily
 
Twice a week
 
A few days a month
 
Only on special occasions
 
Never