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Are you a follower or a fan of a brand page on Social Media?
 
Yes
 
No
 
 
 
What drives to follow or be a fan of a brand on social media? Choose all that are applicable
 
Information on products
 
Latest brand updates
 
Pictures posted
 
Videos Posted
 
Brand Value
 
Offers
 
Interaction
 
Contests
 
Other
 
 
 
 
Do you click on Advertisements on Social Media?
 
Yes
 
No
 
 
 
What kind of advertisements interest you the most on social media?
 
Video Ads
 
Ads with celebrities
 
Informative ads
 
Ads with offers
 
Ads associalted with real events or people
 
 
 
Which social media site do you prefer to follow your favourite brands or companies on?
 
1. Facebook
 
2. Twitter
 
3. Linkedin
 
4. Youtube
 
5. My Space
 
6. Instagram
 
7. Other
 
Other
 
 
 
 
Do you prefer getting your service issues resolved on social media?
 
Yes
 
No
 
 
 
Have you been an evangelist for any brand on social media, if yes why?
 
Yes
 
No
 
Reason
 
 
 
 
What kind of topics do you prefer to see or discuss on Social media?
 
Music
 
Movies
 
Politics
 
Finance
 
Sports
 
Community issues
 
Religion
 
Other
 
 
 
 
What time of the day do you use social media ? choose all the applicable options
 
Mornings- Before work
 
Mornings at Work
 
During breaks
 
Afternoon
 
Evenings Post work
 
Night
 
Late night
 
All day long
 
Other
 
 
 
 
Do you recollect any pay TV or DTH ads on social media recently?
 
Yes
 
No
 
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