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Surveys
2015
November
F
Ford Marketing Survey
Ford Marketing Survey
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For a 9000 GBP car, how important are the following to you (1 Not Important --- 5 Very Important)
1
2
3
4
5
Performance
Comfort
Reliability
Styling
Technology
Safety
Do you have a license?
Yes
No
Driving Permit
Do you own a car>
Yes
No
Borrowing/Sharing a car with someone else
Please rank (1-3) the following in order of interest:
Skiing
-- Select --
1
2
3
Snowboarding
-- Select --
1
2
3
Biking
-- Select --
1
2
3
Rank the following from most to least favorite brand
Vauxhall
-- Select --
1
2
3
4
5
6
Skoda
-- Select --
1
2
3
4
5
6
Suzuki
-- Select --
1
2
3
4
5
6
Ford
-- Select --
1
2
3
4
5
6
Volkswagen
-- Select --
1
2
3
4
5
6
Hyundai
-- Select --
1
2
3
4
5
6
Please rank the following: Within the mini car segment, rank the vehicles you would purchase from your first choice to last.
Hyundai i10
-- Select --
1
2
3
4
5
6
Volkswagen Up
-- Select --
1
2
3
4
5
6
Suzuki Alto
-- Select --
1
2
3
4
5
6
Ford KA
-- Select --
1
2
3
4
5
6
Skoda Citigo
-- Select --
1
2
3
4
5
6
Vauxhall Agila
-- Select --
1
2
3
4
5
6
Rank the following features from 1 (Not Important) to 5 (Very Important) within the mini car segment:
Hi
Hello
1
2
3
4
5
Air Conditioning
Power Windows
Navigation/Information System
Bluetooth/Phone Compatibility
Sunroom
Are any other features important to you that are not listed above? If so. what are they?
Which of the following would you prefer?
3 Door Hatchback
5 Door Hatchback
Other
What is your date of birth?
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