hermes

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1. Please, select your gender

male

female

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How old are you ?

<25

26-35

36 - 45

46 >

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What is your level of monthly income (before taxe) ?

< 2000 €

2001 – 4 000 €

4 000 - 6 000 €

6001>

What is your origin?

Have you ever made a purchase in Hermes store ? If yes, how often ?

1) Never

2) Once per several years

3) several times per year

4) several times per month

Please rank the features that reflect your the importance of expectations from Hermes products? 1 - not important at all, 10 - very important)

Design
Functions
quality

If Hermès brand was a person, how could you caracterize him ?

Do you think that French culture influenced design, concept and service of Hermès ?

yes

no

If you have used Hermes products, how did it infuenced your image ?

If to consider Hermes products in general, what is the most important and less importantattributes that attract you? (rank from 1 less important to 10 the most important)

Price
functional usability
durability
exclusivity
correspondance with my image
aesthetic beauty and sensory pleasure
Possesing the products
public visibility
Friends and close network, who are clients