IKEA - Warmth/Competence

IKEA has good intentions towards ordinary people.

Strongly disagree

Somewhat disagree

Slightly disagree

Neither agree nor disagree

Slightly agree

Somewhat agree

Strongly agree

IKEA consistently acts with the public’s best interests in mind.

IKEA has the ability to implement its intentions.

IKEA is skilled and effective at achieving it goals.

Please indicate the degree to which you feel the following emotions toward IKEA.
Admiration.

Please indicate the degree to which you feel the following emotions toward IKEA.
Pity.

Please indicate the degree to which you feel the following emotions toward IKEA.
Envy.

Please indicate the degree to which you feel the following emotions toward IKEA.
Contempt.

How likely is it that you would recommend IKEA to a friend or colleague?

I would speak positively about IKEA to others.