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Gender
 
male
 
female
 
 
 
which category below includes your age?
 
17 or younger
 
18-20
 
20-25
 
25-30
 
above 30
 
 
 
Household income?
 
100,000-150,000
 
150,000-200,000
 
200,000-300,000
 
300,000 or above
 
 
 
How often do you visit a restaurant?
 
once a week
 
twice a week
 
once a month
 
twice a month
 
 
 
when visiting a restaurant what attracts you the most ( select all that apply)?
 
restaurant concept
 
dinning  environment
 
food quality
 
price
 
service
 
convenience

 
 
 
what time do you prefer to visit a restaurant
 
breakfast ( 9 am to 11 am
 
lunch ( 12pm-4pm)
 
dinner (7p-12am)
 
other 

 
 
 
How much do you normally spend on one visit?
 
500-1000
 
1000-1500
 
1500-2000
 
more than 2000
 
 
 
would you prefer to spend more money, simply because of the ambience?
 
yes
 
no
 
 
 
How does a concept of ice cafe in Karachi sounds to you?
 
interesting
 
not applicable
 
must have 
 
 
 
what would you like to see in the menu (select all that apply)
 
beverages and appetisers
 
full course meal
 
desserts 
 
fruit and juice bar