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| * Which brand of luxury perfume do you prefer? |
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| * Rank on the scale of 1-5 in order of preferences regarding which factors influence you more in buying of a luxury perfume |
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| Price |
| | | Brand |
| | | Packaging |
| | | Fragrance |
| | | Bottle design |
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| * What is your average monthly personal care budget? |
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| * How often do you purchase perfume? |
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| * When did you make your last perfume purchase? |
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| Influence on buying behaviour:
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