1. Surveys
  2. 2017
  3. January
  4. L
  5. Luxury products
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Questions marked with a * are required Exit Survey
 
 
Dear participant,

You are invited to participate in our survey on luxury brand preferences. We are attempting to find out what expectations consumers have of luxury products they purchase or intend to buy. We believe your responses will be valuable to us in achieving that understanding.

It will take approximately 15 minutes to complete the questionnaire.


Please read each question carefully and answer as accurately as you can. In this questionnaire, there are no right or wrong answers. Your answers should be the ones that are right for yourself.

Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below. You are free to leave the survey whenever you wish to.
 
 
 
 
Read the following statements carefully and rate accordingly
1.Strongly disagree 2 3 4 5 6 7.Strongly agree
* I collect unusual products as a way of telling people I’m different
* I have sometimes purchased unusual products or brands as a way to create a more distinctive personal image
* I often look for one-of-a-kind products or brands so that I create a style that is all my own
* Often when buying merchandise, an important goal is to find something that communicates my uniqueness
* I often combine possessions in such a way that I create a personal image for myself that can’t be duplicated
* I often try to find a more interesting version of run-of-the-mill products because I enjoy being original
* I actively seek to develop my personal uniqueness by buying special products or brands
* Having an eye for products that are interesting and unusual assists me in establishing a distinctive image
* The products and brands that I like best are the ones that express my individuality
* I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image
1.Strongly disagree 2 3 4 5 6 7.Strongly agree
* I’m often on the lookout for new products or brands that will add to my personal uniqueness
* When dressing, I have sometimes dared to be different in ways that others are likely to disapprove
* As far as I’m concerned, when it comes to the products I buy and the situations in which I use them, customs and rules are made to be broken
* I often dress unconventionally even when it’s likely to offend others
* I rarely act in agreement with what others think are the right things to buy
* Concern for being out of place doesn’t prevent me from wearing what I want to wear
* When it comes to the products I buy and the situations in which I use them, I have often broken customs and rules
* I have often violated the understood rules of my social group regarding what to buy or own
* I have often gone against the understood rules of my social group regarding when and how certain products are properly used
* I enjoy challenging the prevailing taste of people I know by buying something they wouldn’t seem to accept
1.Strongly disagree 2 3 4 5 6 7.Strongly agree
* If someone hinted that I had been dressing inappropriately for a social situation, I would continue dressing in the same manner
* When I dress differently, I’m often aware that others think I’m peculiar, but I don’t care
* When products or brands I like become extremely popular, I lose interest in them
* I avoid products or brands that have already been accepted and purchased by the average consumer
* When a product I own becomes popular among the general population, I begin using it less
* I often try to avoid products or brands that I know are bought by the general population
* As a rule, I dislike products or brands that are customarily purchased by everyone
* I give up wearing fashions I’ve purchased once they become popular among the general public
* The more commonplace a product or brand is among the general population, the less interested I am in buying it
* Products don’t seem to hold much value for me when they are purchased regularly by everyone
* When a style of clothing I own becomes too commonplace, I usually quit wearing it
 
 
Please read the following statements carefully and rate them accordingly
1.Strongly disagree 2 3 4 5 6 7.Strongly agree
* Owning luxury goods indicates a symbol of achievement
* Owning luxury goods indicates a symbol of wealth
* Owning luxury goods indicates a symbol of prestige
* Owning luxury goods attracts attention
* I buy luxury goods just because it has status
* Luxury goods are important to me because they make me feel that acceptable in my work circle
* I purchase luxury goods to gain/increase social status
* Purchasing luxury goods increases my happiness
* It is important to me to own really nice luxury goods
* It sometimes bothers me quite a bit that I can’t afford to buy all the luxury goods I want
1.Strongly disagree 2 3 4 5 6 7.Strongly agree
* While shopping for luxury goods, I feel the excitement of the hunt
* When shopping for luxury goods, I am able to forget my problems
* When in a bad mood, shopping for luxury goods enhances my mood
* I often buy luxury goods in such a way that I create a personal image that cannot be duplicated.
* I like to own new luxury goods before others do
* When a luxury product becomes popular among others, I avoid buying or using it.
* I believe luxury goods are of superior quality
* In my mind, the higher price charged by luxury goods indicate higher quality
* You always have to pay a bit more for the best
 
 
Please read the following statements carefully and rate them accordingly
1. Strongly disagree 2 3 4 5 6 7. Strongly agree
* The way I look is extremely important to me.
* I am very concerned about my appearance.
* I would feel embarrassed if I was around people and did not look my best.
* Looking my best is worth the effort.
* It is important that I always look good.
* People notice how attractive I am.
* My looks are very appealing to others.
* People are envious of my good looks.
* I am a very good-looking individual.
* My body is sexually appealing.
1. Strongly disagree 2 3 4 5 6 7. Strongly agree
* I have the type of body that people want to look at.
* Professional achievements are an obsession with me.
* I want others to look up to me because of my accomplishments.
* I am more concerned with professional success than most people I know.
* Achieving greater success than my peers is important to me.
* I want my achievements to be recognized by others.
* In a professional sense, I am a very successful person.
* My achievements are highly regarded by others.
* I am an accomplished person.
* I am a good example of professional success.
* Others wish they were as successful as me.
 
 
 
* Here is a list of luxury brands. Please indicate which ones you know (at least by name)?
 
Dior
 
Versace
 
Louis Vitton
 
DKNY
 
Coach
 
Michael Kors
 
Canali
 
Emporio Armani
 
Salvatore Ferragamo
 
Paul & Shark
 
Paul Smith
 
Hugo Boss
 
Burberry
 
Fendi
 
Zenga
 
Hermes
 
Tom Ford

 
 
 
* Among the ones you have selected, please indicate which of them you have bought during the past two years?
 
Dior
 
Versace
 
Louis Vitton
 
DKNY
 
Coach
 
Michael Kors
 
Canali
 
Emporio Armani
 
Salvatore Ferragamo
 
Paul & Shark
 
Paul Smith
 
Hugo Boss
 
Burberry
 
Fendi
 
Zenga
 
Hermes
 
Tom Ford
 
None of the above

 
 
 
* Imagine that you win a contest and the possibility of choosing a beautiful present. Among all the brands you know, which are the five you would like the best?"
 
Dior
 
Versace
 
Louis Vitton
 
DKNY
 
Coach
 
Michael Kors
 
Canali
 
Emporio Armani
 
Salvatore Ferragamo
 
Paul & Shark
 
Paul Smith
 
Hugo Boss
 
Burberry
 
Fendi
 
Zenga
 
Hermes
 
Tom Ford

 
 
 
* Please mention your age (in years)
   
 
 
* Please select your gender
 
Male
 
Female
 
 
* Please select your program
 
PGP
 
PGPX
 
AFP