Surveys
2014
December
M
Marketing for Mobile apps

Marketing for Mobile apps

A Survey for Marketing of Mobile Applications

Hello:
You are invited to participate in my survey regarding The Use and Trends in Mobile Applications and its Marketing features. In this survey, approximately 80 people will be asked to complete a survey that asks questions about your demo-graphical information, your choices in which type of mobile applications you tend to frequently download and prefer to use, the features in mobile applications you require or seek. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Shefali Pearson by email at [email protected] .

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

* What is your gender?

Male

Female

* What is your Age range?

15-25

26-35

35-45

46 and above

* Which app store do you use?

Google Play Store

Apple Store

Windows Phone Store

Blackberry World

Other

* Where do you normally hear about your apps? (Multiple Choice)

Browsing the app store

Social Media

People

Other Marketing mediums

* What drives you to install an app?

Popular on the play store

Buzz created by people

Lot of advertising on different channels

Need it for a particular purpose

How regularly do you download apps?

Weekly

Monthly

Quarterly

Annually

* Approximately how many apps do you have?

10 - 25

26 - 40

41 or more

less than 10

* Have you ever bought an app?

Yes

If you had more memory would you install more apps?

Yes

Which apps do you use frequently? Rate in order of 1-5( with 5 being the highest)

Social Media

Games

Mail and work related

News and health

Miscellaneous

What basic factors do you look for in an app? (Multiple Choice)

New and unique concept

App which makes a daily activity easier

Simple User Interface

Connecting to other people or sources

Providing information

Entertainment

Other

What according to you is a must have for an app? (Multiple Choice)

Personalisation and customisation

Provides information

Can be shared onto social media

Entertainment

Privacy

Other

What feature would you change in an app you frequently use? (Multiple Choice)

Privacy

Content Sharing