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2015
July
M
Maybelline
Maybelline
0%
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What things do you usually buy online
How do you pay for it?
Credit card
Paypal
Money transfer
How often do you buy cosmetic product online?
Never
Occasionally
Regularly
When it comes to choosing cosmetic products, do you search information online?
Yes, please describe
NO, please describe ( specify your source of information)
What are the main sources that you use when searching for product information?
Search Engine
Shopping Portals such as :Zalora
Facebook
Instagram
Line
Friends
What information of cosmetic product do you search? please rate.
How to use
Price
Product
Reviews
Formats
When do you mostly search for information?
Morning
On the way to work/study
While working/studying
After work/study
Time before bed
Any specific tools or websites that you use to search cosmetic product information?
Who do you trust when it comes to the information online? Please rate
Influencers/Celebrities
Friends/Family
Online Ads
Facebook pages
IG Posts
How do you feel about online media when it comes to beauty and cosmetic products?
Useful
Entertaining
Informative
Effective
Boring
Annoying
Intrigueing
Online Ads
Banners
Articles
Facebook Posts
Instagram Posts
Line Official Accounts
What triggers you the most when buying online?(multiple choice)
Price
Promotion
Free delivery
Reward
Other
Do you go to brand's official website to learn about the product?
Yes
No
What do you do when you buy in the normal stores (multiple choice)
Ask friends
Ask Seller
Try products
Compare Price
If buying online, where do you prefer to go?( multiple choice)
Brand official sites
Shopping Portals( Zalora)
Line
Facebook
Instagram
What is the key barriers that stop you from buying online( multiple choice)
Credit card
Complex procedure
Long waiting time
Delivery charge
Worry about products do not suit you
What would convince you to buy online?
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