Pricing survey

In which sector in your business is pricing conducted (Select all that apply)?

What is the tool you currently use to manage pricing (e.g. Excel)

Which pricing is more relevant to your business?

B2B (go to question Q4)

B2C (go to question Q7)

Do your sales force have permitted price range in B2B pricing?

Yes

No

what is the criteria for B2B pricing? (Select all that apply)?

Product cost based

Competitor price based

Value based

Other

Please list what bothers you most in B2B pricing:

What is the criteria for your B2C pricing (Select all that apply)?

Product cost based

Competitor's price based

Value based

Other, please indicate

Do you want to improve your current pricing?

Yes (go to question Q9)

No

Please express any improvement you want to achieve in your pricing

What data do you use for your pricing (e.g. SAP data)