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  2. 2017
  3. March
  4. R
  5. Research Project
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Questions marked with a * are required Exit Survey
 
 
* What is your gender?
 
Female
 
Male
 
Transgender and other
 
 
* How old are you?
 
18-21
 
22-25
 
26-30+
 
 
 
* What is your nationality?
 
English
 
French
 
 
 
Which of the following categories includes the total annual income of your household after taxes?
 
Under £13,000
 
£13,000 - £16,999
 
£17,000 - £22,999
 
£23,000 - £32,999
 
£33,000 - £107,999
 
£108,000 or more
 
 
 
What is your current occupation?
 
Employed
 
Unemployed
 
Student
 
Retired
 
Others
 
 
 
Which statement best describes your current occupation’s area?
 
Accounting, finance, and economics
 
Animal, equine and wildlife
 
Architecture and civil engineering
 
Art and design
 
Business, management, and marketing
 
Computing, engineering, maths and other technologies
 
History and geography
 
Languages
 
Law, criminology, and justice
 
Literature and philosophy
 
Media, journalism, and communication
 
Politics and international studies
 
Property, construction, and surveying
 
Psychology, sociology, health and social care
 
Sciences including sport sciences
 
Teacher training, education and childhood studies
 
Unemployed
 
 
 
How frequently do you buy perfume?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Usually, what are the reasons why you buy perfume (Select all that apply)?
 
Last perfume bottle finished
 
Launch of a new fragrance from favourite brand
 
Friends/Family advice
 
Fashion trend
 
Launch of a new perfume product from another brand

 
 
 
Which characteristics of the perfume influence your purchase decision? (Select all that apply)
 
Price
 
Fragrance
 
Well-known brand
 
Brand loyalty
 
Advertisements

 
 
 
Which means of promotion keep you aware of the perfume products? (Select all that apply)
 
TV advertisements
 
Radio advertisements
 
Internet advertisements
 
Billboards
 
Magazines advertisements