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* I am satisfied with the company’s social media communications for
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| The level of the company’s social media communications for [brand] meets my expectations |
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| * The company’s social media communications for [brand] are very attractive |
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| This company’s social media communications for [brand] perform well, when compared with the social media communications of other companies? |
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| I am satisfied with the content generated on social media sites by other users about [brand] |
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| * The level of the content generated on social media sites by other users about [brand] meets my expectations |
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| * The content generated by other users about [brand] is very attractive |
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| * The content generated on social media sites by other users about [brand] performs well, when compared with other brands |
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| I easily recognize [brand] |
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| * Several characteristics of [brand] instantly come to my mind |
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