Goal Setting for Research Studies and Discussion Guides
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Research Study Design (methodology, approach, tactics, etc.)
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Sample Size Development & Estimating Response Rates
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Vendor Sourcing & Negotiating
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Proposal Development – Writing
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Proposal Development – Pricing
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Project Management/Coordination
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Secondary Research (finding relevant information, quality sources, etc.)
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Focus Group Moderator Guide Writing
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Conducting Interviews/Intercepts (One-on-One)
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Data Quality Control (Qual & Quant data)
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Data Coding & Tabulation (Survey, Intercepts, Focus Groups, etc.)
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Crosstab Analysis (Quantitative)
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Complex Quantitative Data Analysis (Developing indices, regression formulas, NPS, etc.)
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Qualitative Data Analysis
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Presentation Development – Storyline & Content
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Presentation Development – Building Slides & Formatting
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Presentation Development – Presenting to Clients
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Competitor Tracking (campaign tracking, business updates, competitor creative updates)
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Audience Profile Development
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Google Analytics Analysis
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E-Marketer Research Gathering
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List Buying (Direct mail/phone list)
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Research Panel Management (Adding participants to the panel, deleting names, sending surveys to the panel, etc.)
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