Snapple

What state do you live in?

How old are you?

What is your gender?

Male

Female

Other

Choose not to specify

At lunchtime what type of beverage do you typically consume?

When are you most likely to consume iced tea or any kind of flavored beverage?

Rate which factors influence your decision to purchase beverages using a scale of 1-5 (1 being most important and 5 least important)

Price
Place/Convenience
Brand
Special Promotion
Label/packaging

Given the choice, which would you rather drink out of?

Glass bottle

Plastic bottle

Aluminum Can

No preference

Where are you most likely to purchase bottled beverages?

Supermarket/Grocery store

Convenience Store/Gas Station

Restaurant/Cafes

Concession Stands

Vending machines

Other

How likely would you be to participate in a social media contest for a beverage product where you are asked to send in “selfies” of consuming the beverage?

Very Likely

Somewhat Likely

Not Likely

I wouldn't

How familiar are you with the brand Snapple?
*If you select either of the first two options you are done with the survey, thank you for your time!

Never heard of it nor have had it

Heard of it but have never had it

Heard of it and have had it

Heard of it and have it frequently

What is your opinion about “Snapple Facts”?

Love them, they influence my purchasing decision

They are interesting, but they don’t influence my purchasing decision

Do not pay attention to them, but know what they are

Don’t like them nor dislike them

I don’t have an opinion because I don’t know what they are

What are your thoughts about Snapple’s slogan “Made From the Best Stuff on Earth”?

It’s good and appropriate

It’s okay, but can be changed to something better

It’s not good and needs to be changed to something better/more appropriate

In which media channels do you usually see Snapple’s advertisements?
(Select all that apply)

Rate which tea brand in your opinion is the best in each category