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Do you like to cook at home?
 
Yes
 
No
 
 
 
Do you add spices or flavourings to your cooking?
 
Yes
 
No
 
 
 
What types of spice or flavourings do you add? Please name as many as you like.
   
 
 
 
Would you, or have you used Saffron in your cooking?
 
Yes, I have used Saffron
 
No, I have not used Saffron
 
 
 
What, if any, are the reasons for not using Saffron? Please select as many as apply.
 
Too expensive
 
Too hard to find
 
Do not know how to use Saffron in cooking
 
Have never heard of Saffron
 
Other
 

 
 
 
If you were to purchase Saffron, where would you prefer to purchase Saffron from? Please choose as many as apply.
 
Supermarket
 
Specialty Store
 
Farmers Market
 
Online
 
Other
 

 
 
 
For a 1 gram packet size, what price would you expect to pay?
 
I have no idea
 
$5 - 7.50
 
$7.51 - 10.00
 
$10.01 - 12.50
 
$12.51 - 15.00
 
more than $15.00
 
Other
 

 
 
 
What is most important to you when purchasing spice or flavourings for your cooking? Please rank (1-6) the following in order of preference:
Product is locally produced
Product is Organic
Value for money
Good Quality
Availability
Packaging
 
 
 
Nearly there! Now for some more personal information. What age bracket are you in?
 
0 - 20
 
21 - 30
 
31 - 40
 
41 - 50
 
51 - 60
 
61 - 70
 
71 +
 
Prefer not to answer
 
 
 
And finally, what is your income bracket?
 
$0 - 30,000
 
$30,001 - 50,000
 
$50,001 - 75,000
 
$75,001 +
 
Prefer not to answer