State of Product Management & Measurement

Thank you very much for your help with this survey. We at Pendo are seeking the "secret sauce", the key set of product analytics and performance indicators that successful product management teams use. The survey should take no more than 10 - 15 minutes to complete. Feel free to estimate responses for measurement / results questions if you don't know the exact amount.

What is your role?

Product Manager

VP of Product

User Experience Professional

Business User

Developer

Customer Success Professional

Support Staff or Management

Other (Please specify)

How big is your company?

Under $1 Million in Revenue

$11 - 50 Million in Revenue

$51 - $250 Million in Revenue

Greater than $250 Million in Revenue

What is your primary business?

Consumer software or technology services

B2B software or technology services

eCommerce / retail

Other (Please specify)

Do your product(s) support a specific industry? (select all that apply)

Do your product(s) support a specific business function? (select all that apply)

Do you track analytics on your product(s)?

Yes

No

No but we should

Not Applicable (N/A)

What level of types of analytics do you measure? (Select all that apply)

Page (Pageviews, visits)

Feature (Specific product functions within pages)

Account (Customer accounts, i.e. Coca-Cola)

Visitor (Anonymous and logged-in users, i.e. Suzie at Coca-Cola)

Other (please specify)

For the following questions (8 - 16) please / rate the attributes of your highest-performing product from a revenue perspective

How many customers / accounts use this product?