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Hello: You are invited to participate in our survey about the importance of extra features when purchasing a vehicle. In this survey, approximately 10 people will be asked to complete a survey that asks questions about the new or extra features in vehicles. It will take approximately 5 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Stacy Sculthorp  by email at the email address specified below. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Please select your age from the following groupings:
 
18-24
 
25-35
 
36-45
 
46-55
 
56 and older

 
 
 
Do you have children?
 
None
 
1-2
 
3
 
More than 3
 
 
 
Please rate your likelihood of purchasing a new vehicle in the next year.
 
Not at all
 
Not very likely
 
Not sure
 
Somewhat likely
 
Very likely
 
 
Please rate the following vehicle related factors on their importance to you:
Space
-
Cost
-
Safety
-
Efficiency
-
Cosmetic design
-
Engine power
-
 
 
 
Please rank the following vehicle features in order of importance to you.  1=most important and so on:
DVD player
GPS
Rear view cameras
Temperature controlled seats
Cabin watch
Rear cross-traffic alert
Forward collision warning
Keyless entry
Remote starter
 
 
 
How important is the extra cost of a feature when considering a purchase?
 
Not at all important, if I want it, I am going to purchase it.
 
Somewhat important, it depends on how much the feature costs and how much I want it.
 
Important, if it is a feature that is really important to me, I will purchase it, but not if the cost is more than I expected.
 
Very important, if the feature costs too much, I am not going to purchase it.
 
 
 
Please rate the level of research you have done regarding vehicle features that are important to you:
 
None
 
Little, I know what features are currently available, but that is it.
 
Some, I know what features are available and the capabilities of the features.
 
An average amount, I know features, capabilities, and what features I would probably choose.
 
A significant amount, I know what features, capabilities, cost of the features, and which features I would choose.