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  1. Surveys
  2. 2011
  3. March
  4. A
  5. A Study into the consumer knowledge of the Fairtra
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Hello,

I would like to invite you to participate in my survey on the perceptions and attitudes consumers have of the Fairtrade Brand. In this survey, approximately 150 people will be asked to complete a survey that asks questions about general shopping habits and your views on Fairtrade. It will take approximately 5-10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.

All responses will be anonymous and confidential in accordance to the Data Protection Act 1998. I would like to emphasise that there are no wrong or right answers.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Are you between the ages of 18-25 and conduct your own food shop? (If no, thank you for your interest, however this survey is only looking for people between the ages of 18 and 25 who conduct their own food shops)
 
Yes
 
No
 
 
 
How often do you shop each month?
 
Once a week
 
More than once a week
 
Twice a Month
 
Once a month
 
 
 
What is the average weekly amount you spend on food?

 
Less than £10
 
£10-£20
 
£20-£30
 
£30-40
 
£40+
 
 
Pleaser indicate the level of importance of the following when food shopping. (1= extremely important, 5=not at all important)
Extremely important Relatively important Neither important/not important Rarely important Not at all important
Cost
Quality
Environmental friendliness
 
 
Do you recognise the following eco-labels? (1= very familiar with them; 5= Never heard of them.)
Very Familiar Familiar Relatively recognise it Heard of it once or twice Never heard of it
Fairtrade
Organic
Rainforest Alliance
The Recycle Label
Marine Steward Council
Forestry Stewardship Council (FSC)
 
 
 
Would you intentionally purchase Fairtrade products?
 
Yes
 
No
 
 
When you see the Fairtrade Brand, what does it mean to you? (1=very important; 5= Not at all important)
Not at all important Relatively important neither important/not important rarely important not at all important
Supporting developing countries, paying a fair price
Concern for the environment by buying a product that is free from pesticides
Regularly recycling food / drink packaging
Only buying free-range eggs
Buying organic food whenever possible
 
 
How much do you agree or disagree with the following statements (1 = strongly agree; 5= don’t agree at all; 6= not relevant/don’t know)
Stronly agree Partly agree Neither agree nor disagree Disagree to a certain extent Don't Agree at all
It is important that a company acts ethically and provides Fairtrade products
It is important to buy Fairtrade products whenever they are available
I would be prepared to pay more for Fairly Traded products
I only buy products from a company that supply Fairtrade food
There is too much concern over the environment and Fairly traded products
I would buy Fairtrade Products, but I have little knowledge around the subject and I don’t know where the extra money I am paying for is going
 
 
How likely are you to pay a higher price for a Fairtrade good if there are cheaper alternatives available? (1= very likely; 5=very unlikely)
Very likely Likely Wouldn't effect my decision Unlikely Very unlikely
 
 
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