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  5. A study on marketing strategies of soft & hard liq
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Exit Survey
 
 
Gender
   
 
 
 
Age
   
 
 
 
Do you approve the idea of alcohol consumption?
 
Yes
 
No
 
 
 
What are the diff types of alcohol you are aware of?
 
Gin
 
vodka
 
rum
 
whiskey
 
scotch
 
mocktails
 
brandey
 
Beer
 
wine
 
Champagne
 
locally made alcohol
 
Other
 
 
 
 
Name two famous alcohol brands you know
   
 
 
 
Do you think the above two brands have effective advertising?
 
Yes
 
Maybe
 
No
 
 
 
Where do you often come across the names of alcohol brands?
 
Television
 
Magazines
 
Movies
 
Music CDs
 
Event or party sponsors
 
Billboards
 
Word of mouth
 
Social networks
 
internet ads
 
Other
 
 
 
 
Do you think coming up with supplementary products (eg: water, soda, music CD’s), helps creating more awareness of the alcohol brand?
 
Yes
 
Maybe
 
No
 
 
 
Do you think freebies (eg: travelling bag) with alcohol help in creating awareness?
 
Yes
 
Maybe
 
No
 
 
 
Do you recollect alcohol brands by their brand ambassadors?
 
Yes
 
No