Abercrombie & Fitch - Target Customer Perception

What do you like about the brand Abercrombie & Fitch, what makes it so special?

What do you value most about A&F products?

Quality

Comfort

Timeless design

Fashionabilty

Wide choice of colours

Exclusivity

Other

Which are your favourite Abercrombie & Fitch products?

What were the main reasons for you to purchase Abercrombie & Fitch products for the first time?

Because everybody else was wearing it

Because nobody around me was wearing it yet

Because I love the preppy college style of the American east coast

Because the clothes made me feel confident

Because the clothes are very comfortable

It was a souvenir

It was a present

Other

What do you particularly like about Abercrombie & Fitch stores?

What do you think are the main differences between Abercrombie & Fitch and other All-American lifestyle brands, such as Tommy Hilfiger, Ralph Lauren or GANT?

Do you own or have previously purchased something from any of the brands below? Please tick if applicable!

Would you say that the images Abercrombie & Fitch are using for their adverts and packaging (e.g. fragrances, shopping bags) are 'too sexy' for teenagers?

Yes

No

Other

Are you following Abercrombie & Fitch on Facebook or Twitter? If yes, what do you like about the way they communicate with their fans?

Do you like the fact that Abercrombie & Fitch are continually opening up new stores in Europe?

Yes, because it makes it easier for me to get hold of their clothes

No, because A&F products will lose their exclusive status if too many can access them

I don't care

Other