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What is your approximate monthly income?
 
Less than Rs.25,000
 
Rs.25,000 to Rs.50,000
 
Rs.50,000 to Rs.75,000
 
Rs.75,000 to Rs.1,00,000
 
Greater than Rs.1,00,000
 
 
 
How often do you consume Beer?
 
Always
 
Sometimes
 
Never
 
 
 
What is the frequency of your beer consumption?
 
< Once a week
 
Weekly
 
> Once a week
 
 
 
What segment of beer do you prefer?
 
Mild
 
Strong
 
Dual
 
 
 
Which is your favourite beer brand?
 
Budweiser
 
Heinekin
 
Tuborg
 
Carlsberg
 
Kingfisher
 
Fosters
 
Other
 
 
 
 
Are you a consumer of Budweiser beer?
 
Yes
 
No
 
Used to be
 
 
 
What TV channels do you usually watch?
   
 
 
 
What genre of movies do you prefer?
   
 
 
 
What kind of music do you listen to?
   
 
 
 
What do you do on Friday/Saturday nights and where?