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Name
   
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
under 18
 
18-20
 
21-25
 
26-30
 
31-40
 
41-50
 
over 50
 
 
 
Highest level of education completed
 
Elementary School
 
High School
 
Bachelor's Degree
 
Master's Degree
 
Doctorite
 
Ph.D
 
 
 
Monthly Income
 
<10000
 
10000-30000
 
30000-50000
 
50000-70000
 
70000-90000
 
90000+
 
 
 
What would you consider your socio-economic status to be?
 
Upper Class
 
Upper-Middle Class
 
Middle Class
 
Lower-Middle Class
 
Lower Class
 
 
 
How effective is advertising on TV?
 
Always
 
Sometimes
 
Rarely
 
Never
 
Not Checked
 
 
 
How often does advertising influence your purchasing decisions, on a product or service?
 
Always
 
Sometimes
 
Rarely
 
Never
 
Not Checked
 
 
Rate the following advertisement http://www.youtube.com/watch?v=ulCpy1IkG0Y on-
+ + + + - - _ _
Creativity
Honesty
Persuasive
Attractive
 
 
Rate the following advertisement http://www.youtube.com/watch?v=hsP4VQTDejA&feature=fvwrel on-
+ + + + - - - -
Creativity
Honesty
Persuasive
Attractive
 
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