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* 1. How would you describe the role that you play in the selection of a foreign currency exchange partner for your company?
 
Primary decision maker
 
Not the primary decision maker, but strong influencer
 
Share decision making responsibilities with others
 
 
 
* How would you describe the role that you play in the day-to-day processing of foreign exchange payments?
 
Primary manager of day-to-day process
 
Involved in day-to-day process with other team members
 
Not involved in day-to-day foreign exchange process
 
 
 
* What is your title?
   
 
 
 
* How many foreign currency transactions does your company execute per month?
 
Less than one per month
 
1-3 per month
 
4-8 per month
 
More than 8 per month
 
 
 
* Which foreign exchange partner(s) do you currently use?
(Please select all that apply)
 
AFEX
 
A bank
 
Another foreign exchange brokerage
 
Other
 

 
 
 
Other than AFEX, which foreign exchange brokerage(s) do you use?
   
 
 
Which bank or banks do you use for foreign currency exchange?
   
 
 
 
 
 
 
* Are there any foreign exchange transaction types for which you do not use AFEX?
(Please select all that apply)
 
I am not currently an AFEX client
 
Drafts
 
Wires
 
Hard to find currencies
 
Unusually large transactions
 
Forwards
 
Other
 

 
 
 
* Which interaction style do you use to execute the majority of your foreign exchange trades?
 
Online trading platform you control yourself
 
Personal interaction with account executive or trading desk
 
Trading application on your mobile phone
 
Other
 
 
 
 
* How do you typically find out about potential foreign exchange partners and services? (Please select all that apply)
 
Sales calls from banks or brokers
 
Online research you initiate
 
Referrals from colleagues or other trusted sources
 
Tradeshows
 
Advertising in trade publications
 
Articles in business publications
 
Other
 

 
 
 
* How did you first learn about AFEX?
 
Sales calls from account executive
 
Online research you initiated
 
Referral from colleagues or other trusted sources
 
Tradeshow
 
Advertising in business publication
 
Articles in business publication
 
Other
 
 
 
 
* When choosing a foreign currency exchange partner, which two of the following attributes are most important to you?
 
Competitive rates on trades
 
Expertise in foreign exchange products, currencies, and strategies
 
Company size and stability
 
Having a single point of contact
 
A strong personal relationship with a company account executive
 
Innovative technology to enable me to manage foreign exchange on my own
 
Knowledge of the my business model and currency exchange needs
 
Reliable execution of payments to ensure my needs are met
 
Reasonable service fees
 
Other
 

 
 
On a scale of 1 to 5 (with 1 being the worst and 5 being the best), how would you rate AFEX on each of the following attributes?
1 (Worst) 2 3 4 5 (Best)
* Overall customer service
* Competitive rates on trades
* A strong personal relationship with a company account executive
* Knowledge of the my business model and currency exchange needs
* Innovative technology to enable me to manage foreign exchange on my own
* Reasonable service fees
* Company size and stability
* Reliable execution of payments to ensure my needs are met
* Expertise in foreign exchange products, currencies, and strategies
 
 
 
* What do you consider to be AFEX’s greatest strength?
   
 
 
 
What do you consider to be AFEX’s most important area for improvement?
   
 
 
On a scale of 1-10 (10 is most likely), how likely would you be to recommend AFEX to a colleague?
1 (least likely) 2 3 4 5 6 7 8 9 10 (most likely)
*  
 
 
 
* If you were to have a conversation with AFEX’s CEO, what would you tell him/her to make AFEX the best possible partner for you?
   
 
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