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Surveys
2010
December
A
AFEX Internal Team eSurvey
AFEX Internal Team eSurvey
0%
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*
Are you a member of the sales force?
Yes
No
*
How long have you been with the company?
Less than one year
1-4 years
5-10 years
11-20 years
More than 20 years
*
Including your time with AFEX, how long have you worked in the foreign exchange industry?
Less than one year
1-4 years
5-10 years
11-20 years
More than 20 years
*
If you are responsible for a specific geographic region, please indicate the region on which your work is focused.
United States
UK
Sweden
Asia Pacific
Switzerland
Australia/New Zealand
All global regions
Please rank each of the following aspects of AFEX’s corporate culture on a 1-5 scale (with 1 being the worst and 5 being the best):
1
2
3
4
5
*
Communication among geographical regions
*
Open and honest relationship with senior management
*
Fun and friendly work environment
*
Expertise of sales/client relations staff
*
Commitment to always acting in the client’s best interest
*
Sharing of best practices among geographical regions
*
Commitment to client satisfaction
*
Skill and energy of sales team
*
Unified sense of corporate strategic direction
*
Use of technology to improve business process and client experience
*
Sharing of best practices among departments
*
Maintaining proper balance between selling and operational flexibility/capability
*
Communication among departments
*
Professional development and management support
*
What do you feel are the TOP 2 attributes clients and prospective clients are looking for from a foreign exchange partner?
A strong personal relationship with a company account executive
Better rates
Expertise in foreign exchange products, currencies, and strategies
Reasonable service fees
Innovative technology infrastructure to enable clients to manage FX themselves
Knowledge of the client’s business model and currency exchange needs
Reliable back office operations to ensure client needs are met
Company size, longevity, and stability
Other
*
What do you feel clients would identify as the top 2 strengths of AFEX today?
Reliable back office operations to ensure client needs are met
Innovative technology infrastructure to enable clients to manage FX themselves
A strong personal relationship with a company account executive
Knowledge of the client’s business model and currency exchange needs
Company size, longevity, and stability
Better rates
Reasonable service fees
Expertise in foreign exchange products, currencies, and strategies
Other
*
What do you feel clients would identify as the top 2 weakest attributes of AFEX today?
Low level of industry knowledge
Process inflexibility
Substandard technology tools
Fees that are not reasonable
Too limited product assortment (spot and forward only)
Operational inefficiency (for example, timing of wire transfers)
Inappropriate product range for larger or more complex client types
Restrictive or limited credit policies
Rates that are not competitive
Overreliance on account executive to maintain relationship and take action
Other
Thinking about the business as a whole, if you were the company’s CEO, what would you be focused on to make AFEX as successful as possible?
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