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| Hi again! Thanks for your time today. As our valued customer, we appreciate your feedback. These answers will help us improve your overall shopping experience, so please provide your honest opinions. All information will be kept confidential. The survey should only take you about 5-10 minutes. When you’re done, you will earn 20% off your next purchase at The Children's Place! |
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| * Are you currently an Air Miles collector? |
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| * Do you know that The Children’s Place participates in the Air Miles program? |
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| * Do you think you would shop at The Children’s Place more if you were an Air Miles member? |
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| * Do you think you would shop other children’s clothing retailers if you were an Air Miles member? |
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| * How often do you purchase at retailers that participate in the Air Miles program? |
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| * Do you actively seek out retailers that participate in the Air Miles program? |
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| * In the past 12 months, about how much have you spent on children’s clothing? Your best estimate is okay. (Ex. $100) | | |
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| * What percentage of that was spent at The Children's Place vs. other retailers? (Note: MUST ADD UP TO 100%) |
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| | Values must add up to 100 |
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| * When did you start shopping at The Children's Place? |
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| * What prompted you to start shopping at The Children's Place? (Please select all that apply) |
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| * When you shop at The Children's Place, how often do you use your Air Miles card to make sure you earn miles? |
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| * Have you spent more money on a purchase at The Children's Place to earn 1 Air Mile for every $20 you spend? |
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| * About how much more have you typically spent per purchase at The Children's Place to earn Air Miles? |
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| * Do you spend more on a purchase at The Children's Place when there is a bonus Air Miles offer? (e.g. Get 20 miles for $60 spent) |
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| * About how much more have you typically spent per purchase at The Children's Place to earn bonus Air Miles? |
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| * Do you shop more at The Children's Place, regardless of making a purchase, because you can earn Air Miles? |
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| * Please rank the following offers from 1 (most appealing) to 4 (least appealing). |
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| | Buy one item, get second item 50% off Get 20% off entire purchase when spending $50 Receive 20 bonus Air Miles for $50 spent Receive 1 Air Mile for each $20 spent
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| * Which retailer(s) do you typically shop at for children’s clothing in addition to The Children's Place? (Please type one retailer per line) | | |
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| * Which of the following retailers would you shop at INSTEAD OF The Children’s Place to collect Air Miles? |
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| * Hypothetically, if The Children's Place no longer participated in the Air Miles program, which of the following retailers would you shop at for children's clothing? (Please select all that apply) |
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We would like to know what you think about loyalty and rewards programs. If you are not familiar, a loyalty or rewards program is designed to reward you, the customer. These programs require a relationship between you and a business so that they can recognize your purchases and directly reward you based on those purchases.
As you may already know, The Children's Place participates in the Air Miles program with which you earn 1 air mile for every $20 you spend and are given various bonus opportunities throughout the year. |
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| * How much do you like this program? |
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| * How much does this program make you feel like a valued customer? |
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| * How does The Children's Place Air Miles offers compare to other retailers participating in the Air Miles program? |
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| The Children's Place has a loyalty program in the United States called My Place Rewards. In this program, you earn 5 points for every $1 you spend. 1,000 points can be redeemed for a coupon for $5 off a purchase at The Children’s Place. |
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| * Have you ever heard of My Place Rewards? |
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| * Are you a member of My Place Rewards in the United States? |
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| * How often do you shop at a store in the United States or online and ship to a United States address to collect My Place Rewards points? |
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| * How likely would you be to join this program if it were offered in Canada instead of Air Miles? |
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| * Approximately, how much more do you think you would spend per purchase at The Children's Place in order to earn more points? |
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| * Would this program make you feel like a valued customer? |
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| * How likely would you be to continue shopping with The Children's Place if it ended its participation in the Air Miles program? |
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| * If you were to pick between earning Air Miles or the My Place Rewards points, which would you choose? |
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| Is there anything else you would like to tell The Children's Place regarding the Air Miles program or loyalty programs in general? | | |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| What are the ages & genders of the children you purchase clothing for? Please check all that apply
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| * Roughly speaking, in what range does your total annual family income fall? |
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| * In which geographic area of Canada do you live in? |
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| * Which of the following categories best describes your ethnic background? |
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