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Airline Passenger Survey




My name is Asma Rizvi and I am currently a student on the MSc Global Marketing degree at University of Liverpool, United Kingdom. As part of my course I am completing a thesis on “Global Alliance. A codeshare partnership in airline industry.”.



This survey has been designed to seek passenger views on their experience of codeshare and alliance partnerships. The information that you provide will not only provide results for my research but also assist airlines and understanding the significance of such partnerships from passengers perspective. This survey will take you approximately 5 minutes to complete.



Your responses cannot be identified from the information you provide and no information about individuals will be passed on to third parties. All information collected will be reported in aggregate form only. The information you provide will be kept confidential and will solely used for the purpose of completing my research.



I would like to take this opportunity to thank you very much for your time and co-operation for completing this survey. If you have any queries or would like further information about this research, please send me an email at [email protected]


Thank you for your help.



Asma Rizvi

MSc Global Marketing

University of Liverpool

England.

 
 
 
* How many times have you flown in the past 12 months? (Count a return trip as two)
   
 
 
2. 
* What was the purpose of your most recent trip?
Business Leisure Both Other  
 
 
3. 
* Please indicate the cabin class you usually fly when travelling for "Business purpose".
First Class Business Class Economy Class
 
 
4. 
* Please indicate the cabin class you usually fly when travelling on "Leisure".
First Class Business Class Economy Class
 
 
 
5. Which are your three most preferred airlines when making long haul flights (Flights more than 6 hours)?
   
Which are your three most preferred airlines when making short haul flights(Flights less than 6 hours)?
   
 
 
6. 
Airline sales office Company travel department Airline desk at the airport Travel agent Airline website Online travel agents (Example Opodo, Travelocity etc) Others
For your most recent "Business travel" where did you purchase your ticket?
For your most recent "Leisure travel" where did you purchase your ticket?
 
 
7. 
Schedule Punctuality In-flight catering In-flight internet In-flight telephony In-flight mobile telephony In-flight entertainment Frequent flyer programme Ticket price Airline image
What are the most influential factors that affect your choice of airlines for "Business travel"?
Please rank the following factors between 1 and 5, 5 being most important and 1 being least important.
 
 
8. 
Schedule Punctuality In-flight catering In-flight internet In-flight telephony In-flight mobile telephony In-flight entertainment Frequent flyer programme Ticket price Airline image
What are the most influential factors that affect your choice of airlines for "Leisure travel"?
Please rank the following factors between 1 and 5, 5 being most important and 1 being least important.
 
 
9. 
* Have you ever experienced 2 different airlines to reach to your destination?
Yes No
 
 
10. 
Yes No
Are you aware what does it means when your airline states operated by codeshare partner
 
 
11. 
Never Tried Maybe Yes No
Do you appreciate such option??
 
 
12. 
Yes No
Are the prices of mixing airline cheaper then one airline on entire route?
 
 
13. 
Direct Indirect - via X city
If you go to a travel agent who gives you two options to fly to your destination. 1 direct and 2. Via an X city. Which option you would choose and why?
 
 
14. 
* What is your gender?
Female Male
 
 
15. 
* Please select your age group
 
18 – 24
 
25 – 32
 
33 – 42
 
43 – 52
 
53 – 62
 
63 +
 
 
16. 
* Please select your occupation
 
Director/ Executive
 
Professional
 
Admin/Managerial
 
Student
 
Unemployed
 
Retired
 
Other
 
 
 
17. 
* Please indicate your residential location
 
Africa
 
Asia
 
Australia & New Zealand
 
Middle East
 
Europe
 
South America
 
North America
 
Please contact [email protected] if you have any questions regarding this survey.
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