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Hello. My name is ..................... . I am from………………. We are a market research agency and are currently inviting people to take part in a guided interview. If you have time and are interested in taking part, I would like to ask you a few questions. |
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Do you, or any of your close friends or relations work in any of the following industries? |
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Have you ever taken part in a group discussion or interview for the purposes of market research? |
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| If yes, when was the last time you visited one of these groups? Please enter here: | | |
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| What subjects have you been interviewed on before? Please enter here: | | |
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| May I please ask you how old you are? Please enter here exact age: | | |
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What is your highest educational qualification? |
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What is your family living situation? (Read out) |
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Please tell me what is your occupation? |
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| If employed, please enter here exact occupation, designation and company name: | | |
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RECRUITER: PLEASE FILL GRID TO QUALIFY |
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How involved are you in regular grocery shopping for your household? (Read list) |
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Which of the following foods have consumed in your household in the last month? (Read List) |
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How often do you eat dry fruits in a week? |
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Please tell us which of the following dry fruits have been consumed in your household in the last week? |
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Which of the following statements describes you the best? Please select only one! |
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How healthy would rate yourself on a scale from 1 to 10? |
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Which of the following thing are your top health and wellness goals? |
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Which of the following things do you do to keep yourself physically fit? |
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Which of these income bands does your total monthly household income fit into? By total I mean income from all members in household? |
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How much has he / she studied? Education of chief wage earner of household |
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And what is his / her occupation? Occupation of chief wage earner of household |
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| The final question is concerning creativity, please try and answer as freely and creatively as possible. There is no right or wrong! Please let me know everything that comes into your mind when you hear the term ‘Family’? | | |
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INDICATE RESPONDENT QUOTA:
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How often do you eat almonds? |
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When you eat almonds, how many do you typically eat during the entire day? |
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What time of day do you typically eat almonds? |
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RESPONDENTS WILL SEE THREE OF FIVE MESSAGES. THEY WILL READ THE FIRST MESSAGE AND RESPOND TO A FEW QUESTIONS. READ THE SECOND MESSAGE AND RESPOND TO THE QUESTIONS. READ THE THIRD MESSAGE AND RESPOND TO THE QUESTIONS. PLEASE ENTER THE ROTATION IN THE HEADER AND FOLLOW THE SAME FOR THE INTERVIEWS.
EXPLAIN – WHAT YOU WILL SEE IS AN IDEA FOR A MESSAGE THAT MAY EVENTUALLY BE MADE INTO A MESSAGE. BUT RIGHT NOW IT IS AN IDEA OF WHAT WILL BE SAID AND SHOWN. |
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MESSAGE: HIGHLIGHT THE CONCEPT NUMBER BEING SHOWN. PLEASE FOLLOW THE ROTATION. |
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| Message G - What was the main idea of this message? What was it trying to communicate to you? (RECORD BELOW) PROBE: What else was this message trying to tell you? | | |
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| Message G - What, if anything, did you learn about the product in this message? (RECORD BELOW) PROBE: What else did you learn about the product? | | |
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| Message G - What, if anything did you particularly like about this message? (RECORD BELOW) PROBE: What else did you like about the message? | | |
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| Message G - What, if anything did you particularly dislike about this message? (RECORD BELOW) PROBE: What else did you find dislikable about this message? | | |
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Message G - Which of the following best describes your reaction to this message? |
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Message G - Please tell me how the message made you think and feel. The message …
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Message G - After reading this message, how do you think your almond consumption would change? |
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Message G - Again, after reading this message, how many almonds do you think you would typically eat during a day when you are eating almonds? |
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Message G - After reading almonds, what time of day do you think you’d be most inclined to eat almonds? |
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| Message H - What was the main idea of this message? What was it trying to communicate to you? (RECORD BELOW) PROBE: What else was this message trying to tell you? | | |
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| Message H - What, if anything, did you learn about the product in this message? (RECORD BELOW) PROBE: What else did you learn about the product? | | |
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| Message H - What, if anything did you particularly like about this message? (RECORD BELOW) PROBE: What else did you like about the message? | | |
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| Message H - What, if anything did you particularly dislike about this message? (RECORD BELOW) PROBE: What else did you find dislikable about this message? | | |
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Message H - Which of the following best describes your reaction to this message? |
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Message H - Please tell me how the message made you think and feel. The message …
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Message H - After reading this message, how do you think your almond consumption would change? |
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Message H - Again, after reading this message, how many almonds do you think you would typically eat during a day when you are eating almonds? |
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Message H - After reading almonds, what time of day do you think you’d be most inclined to eat almonds? |
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| Message S - What was the main idea of this message? What was it trying to communicate to you? (RECORD BELOW) PROBE: What else was this message trying to tell you? | | |
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| Message S - What, if anything, did you learn about the product in this message? (RECORD BELOW) PROBE: What else did you learn about the product? | | |
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| Message S - What, if anything did you particularly like about this message? (RECORD BELOW) PROBE: What else did you like about the message? | | |
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| Message S - What, if anything did you particularly dislike about this message? (RECORD BELOW) PROBE: What else did you find dislikable about this message? | | |
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Message S - Which of the following best describes your reaction to this message? |
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Message S - Please tell me how the message made you think and feel. The message …
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Message S - After reading this message, how do you think your almond consumption would change? |
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Message S - Again, after reading this message, how many almonds do you think you would typically eat during a day when you are eating almonds? |
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Message S - After reading almonds, what time of day do you think you’d be most inclined to eat almonds? |
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| Message R - What was the main idea of this message? What was it trying to communicate to you? (RECORD BELOW) PROBE: What else was this message trying to tell you? | | |
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| Message R - What, if anything, did you learn about the product in this message? (RECORD BELOW) PROBE: What else did you learn about the product? | | |
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| Message R - What, if anything did you particularly like about this message? (RECORD BELOW) PROBE: What else did you like about the message? | | |
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| Message R - What, if anything did you particularly dislike about this message? (RECORD BELOW) PROBE: What else did you find dislikable about this message? | | |
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Message R - Which of the following best describes your reaction to this message? |
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Message R - Please tell me how the message made you think and feel. The message …
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Message R - After reading this message, how do you think your almond consumption would change? |
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Message R - Again, after reading this message, how many almonds do you think you would typically eat during a day when you are eating almonds? |
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Message R - After reading almonds, what time of day do you think you’d be most inclined to eat almonds? |
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Which of the three messages you saw gave you the best reason to eat almonds more often than you do now?
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Which of the three messages gave you the best reason to eat a larger quantity of almonds whenever you choose to eat almonds?
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Which of the following dry fruits do you think you will purchase in the upcoming month?
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