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iPhones are easier to use than Android phones
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
I wish I could switch to a different type of phone, but I have used an iPhone for so many years that it's just easier to continue upgrading to a new iPhone.
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
I do not use an iPhone
 
 
 
How likely is it that you will upgrade to a(n) [new] iPhone in the future?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
Apple products are over-rated.
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
iPhones have more of the features I want in a phone.  Android phones are lacking.
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
Whichever phone I use, I am always quick to consider upgrading when a new version is released.
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
I don't care how much a phone costs.  If it has the features I want, I will buy it.
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
I care about the way my phone looks.
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
I like identifying myself with a certain phone.  (For example, you could say "I always like using iPhones, because I like people knowing I am an iPhone user."....also can be said about Androids.)
 
Agree
 
Somewhat agree
 
Neutral
 
Somewhat disagree
 
Disagree
 
 
 
I am between 18-29 years old.
 
True
 
False
 
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