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2015
January
A
apple
apple
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Have you purchased product of Apple Inc. ?
Yes
No
Are you satisfied with this product quality ?
Yes
No
Which feature you like in your product ?
Touch
Innovation
Battery life
Camera
Are you satisfied with this product service ?
Yes
No
Are you satisfied with the price of product ?
Yes
No
Why you pay for the product premium price?
Product feature
Design innovation
Availability of software and peripherals
Corporate reputation
High-quality
After-sales support
Which part of the product attracts you?
Fashionable appearance design
User-friendly
Product quality
Product integration
After-sales service
Cost-performance ratio high
Brand reputation
Why do you think Apple's products are more popular than competitors?
High security
After-sales service
Marketing and sales
Corporate reputation
The CEO’s personal charisma
Quality and design of product
Will you purchase product from Apple in the future?
Yes
No
May Be
Which sentence would you see describes Apple’s products?
Stand for corporate culture
Innovative brand leader in fashion
The king of the touch technology
Aspirational and luxurious brand
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