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Apple Exploratory Survey

Apple Exploratory Survey
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Questions marked with an * are required
 
 
* Gender
 
Male
 
Female
 
 
 
* Which age range are they in?
 
18 to 24 years
 
25 to 34 years
 
35 to 44 years
 
45 to 54 years
 
55 to 64 years
 
Age 65 or older
 
 
 
On tech products are they
 
Innovator? (They are the first to get new technology. Will pre-order or buy tech product the day it goes on sale)
 
Early adopter? (They get tech gadgets usually before their friends)
 
Middle majority? (Wait until the kinks are worked out before they buy)
 
Laggards? (Usually buy tech gadgets after everyone else has them)
 
 
 
* Do you own an iPhone? 
 
Yes
 
No
 
Considering
 
 
 
* Which Apple products do you own?
 
iPod
 
iPad
 
iPhone
 
iMac
 
Mac Pro
 
None
 
Other
 

 
 
 
* How did you learn of the Apple Watch?
 
I saw it on TV
 
I saw it on Apple’s website
 
I heard about it online (ask them where)
 
A friend told me about it
 
Other
 

 
 
 
How long have you been an Apple customer?
 
Less than 2 years
 
2 - 5 years
 
6 years or more
 
 
 
Have you heard Pebble Steel smart watch?
 
Yes
 
No
 
 
 
* Will you be buying the Apple Watch?
 
Yes
 
No
 
Not sure
 
Reason:
 
 
 
 
Do you own a fitbit or other fitness tracker? If not Fitbit, ask what they have?
 
Yes
 
No
 
Other
 
 
 
 
Do you plan to replace it with the Apple Watch or use it with the Apple watch?
 
Yes
 
No
 
UCI EMBA '16 - Team 5