Apple iPhone Brand Tribes

Exit Survey

Research on the Formation of Brand Tribes relative to the iPhone Brand

How old are you?

What is your gender?

Female

Male

Which race/ethnicity best describes you? (Please choose only one.)

Which brand of mobile phone do you currently own?

What influenced the purchase decision of your current mobile phone?

Parents/Friends

Brand Experience/Personality

Advertising

Social Media

Price/Affordability

Quality/Performance

Brand Loyalty

I choose brands for what they say about me, my values and my personality.

Other

Which brand of mobile phone would you prefer to own?

Why would you prefer this phone? (Please elaborate)

If you own an Apple iPhone, Please Continue the Survey
The questions that follow only pertain to Apple iPhone users, if you own one please continue, if not, thank you so much for your time!

Would you make a repeat purchase of Apple products?

Yes

No