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  1. Surveys
  2. 2013
  3. November
  4. A
  5. Aquafina & Customer satisfaction
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Exit Survey
 
 
Which part of quality & flavor do you think Aquafina should be improved? (Select as many as you prefer)
 
Adding incremental mineral matter
 
Adding incremental categories of flavor
 
Maintaining in quality
 
Maintaining in flavor

 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Which part of package do you think Aquafina should be improved? (Select as many as you prefer)
 
Information
 
Color
 
Fonts
 
Volume
 
Material
 
Shape

 
 
 
In which media channels do you usually recognize Aquafina’s advertisements? (Select as many as you prefer)
 
TV
 
Radio
 
Internet
 
Magazines/Newspaper
 
Poster
 
Neither
 
Do not know

 
 
 
Do you think Aquafina is good for health?
 
Yes
 
No
 
Do not know
 
Do not care
 
 
 
When usually you take Aquafina (Select as many as you prefer) ?
 
Study/Work
 
Travel
 
Playing sport
 
Mealtimes
 
Other activities

 
 
 
What influences you choose Aquafina (Select as many as you prefer)?
 
Brand image
 
Price
 
Package
 
Availability/Comfortable
 
Advertisement
 
Customer loyalty
 
Trend followeFlavor
 
Quality
 
Do not have many choices
 
 
Please indicate your level of satisfaction in the below boxes.
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Quality
Flavor
Price
Package
Service
 
 
 
How often you take Aquafina?
 
Once a week
 
2-3 times a week
 
4-10 times a week
 
Over 10 times a week
 
 
 
Dear customer,

We are students of Sunderland University. With the desire to bring the perfectionism product to customers, we make this survey depending on your feedback about branch of PepsiCo In. – Aquafina. Hope we can get your cooperation.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.