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What is the goal of your data gathering session?
 
 
 
Suggest ways of recording the interview data.
 
 
 
 
Suggest a set of questions that are suitable for use in an unstructured interview that seek opinions about e-readers and their appeal to the over-65s.
 
 
 
 
Based on the results of the unstructured interviews, the developers of the new e-reader have found that two important acceptance factors are whether the device can be handled easily and whether the typeface and appearance can be altered.
 
 
 
 
Do you find reading a book on the e-reader comfortable?
 
 
 
 
In your opinion, is the e-reader easy to handle?
 
 
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