Attitudes towards holidays

Thank you for taking the time to participate in our research questionnaire on attitudes towards holidays, your feedback will be extremely useful to our assignment. Please tick the box of your chosen answer/s or write down your answer accordingly.

* Have you ever been on holiday abroad?

Yes

No (If so, the rest of the questionnaire is not applicable to you. Thank you for your time)

If so, which countries did you go to?

* Which travel companies did you use for your more recent trips? (Please tick all applicable.)

Overall, how would you rate your recent experience with travel companies?

* How often would you realistically like to go on holiday?

Once every two years

Once a year

Twice a year

More than twice a year

* How long do you like your holidays to be?

* Based on your answer to the previous question, when would be the best time to book the holiday?

6+ months in advance

1-5 months in advance

Last minute

Doesn't matter

* What do you want to experience on your holiday? (Please tick all applicable.)

Local attractions (sights, notable buildings etc.)

Seasonal attractions (sun, snow etc.)

Nightlife

Culture

Other

* What would you spend the majority of your time doing? (Please tick all applicable.)

Relaxing (sunbathing, spending time at the beach etc.)

Partying

Exploring the local area and sightseeing

Other

* Whose recommendations influenced your decision to go
on holiday?

Friends/Family

Travel Agent

People who have previously been on that holiday (customer reviews)

Professional reviews

Other

You would be the biggest influence getting people to go on holiday with you:

* How would you prefer to book your holiday?

At travel agents

Through online agencies

Directly through hotel/airline

Other

* What would your preferred budget be (per person)?

How structured would you like the activities in your holiday to be?

All activities planned out beforehand

Main activities planned out with plenty of free time

No activities pre-planned

* What standards are you looking for with the accommodation and its surroundings? (Please tick all applicable.)

Doesn’t matter, I won’t be spending much time there

Reasonable quality, it must include all the basics (bed, shower, nearby food etc.)

Private accommodation with premium facilities

Regularly cleaned by hotel staff

Self-cleaning

Near the main activities (may be noisy)

Peaceful surroundings (especially at night)

Other

* How close would you like to be to the local shops/amenities/clubs?

Very close

A reasonable walking distance

A short commute away

Would you prefer your holiday be based around a sporting activity (snowboarding, skiing etc?)

Yes

No

How much contact with a rep would like to have?

Little to no contact

Briefing before the holiday

Basic guidance given during holiday

Regular contact throughout holiday

* Would you consider taking travel insurance before your holiday?

Yes

No

* Which method of payment would you find easiest to organise with your friends?

Cash up front to travel agents

Individual online payments

Collective online payments (whole group pays through one person)

Initial deposit with remaining payment coming at later date

Other

On a scale of 1-10, how easy did you find it to complete
this questionnaire (1 being dreadful, 10 being perfect)? Below you can give any
more feedback on how you would like to see the questionnaire improved.

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