Automotive Consumer Behaviour (Footfall & Purchase

2. What showrooms did you visit in the past three months?

Chevrolet

Cadillac

Nissan

Infinity

Renault

Citroen

Toyota

Lexus

GMC

Porsche

Volkswagen

Subaru

Seat

Mitsubishi

Kia

Volvo

Ford

Lincoln

mercury

Mercedes

BMW

Mini

Land Rover

Hyundai

Audi

Skoda

Mazda

Peugeot

Honda

Dodge

Chrysler

SsangYong

Suzuki

Aston Martin

Other specify

3. Why did you choose to visit these showrooms(mentioned in 2)

4. What vehicles did you consider (Make and Model) lookin at?

5. For each of the vehicles considered in Q4, around the period you were considering these vehicles (within the past 3 months), view or notice any Ads relating to the vehicles you considered? (YES/NO)
NOTE: If answer is YES, Ask Q6a- Q6d. If answer is NO, ask Q7

6. a) If Yes,was the Ad relating to

i. New product/ Model arrival

ii. Special offer on vehicles

6. b) Did that Ad encourage you to visit that showroom?

Yes

No

6. If YES in 6b, what was it about the Ad that encouraged you to visit that showroom?

6. d) If NO in 6b, what should the Ad have in order for you to be encouraged to visit a showroom?

What else?

7. When visited the showroom (mentioned earlier Q2), did you talk to a salesman to request information/ brochures and catalogues?

YES

NO

Did you request for a test drive?

YES

NO