Axe brand feedback

In this survey, I am interested in what you think and feel about the product brand AXE.

I am currently a fourth year Information Design student at the University of Pretoria. The information will be analysed and used for research purposes on gendered branding. Remember, there are no right or wrong answers. I am only interested in your opinion.

I Agree

Are you male or female?

Male

Female

On a scale from 1 (never heard of) to 7 (extremely familiar), please rate how familiar you are with the AXE brand . By familiarity, I mean how often you have come across Axe, as well as how well you know the brand and what it is like.

On a scale from 1 (extremely low regard) to 7 (extremely high regard), please rate how you regard Axe. By regard, I mean how positively or negatively you think or feel about Axe.

Are you currently using any Axe brands?

Yes

No

Please watch the Axe ad campaign Axe Goes Ghetto Link - https://www.youtube.com/watch?v=Nyhb1u2Tr70

Do you find this ad entertaining to watch?

Yes

No

Do you feel that this ad provides relevant information about the product?

Yes

No

In your opinion, does this ad reinforce positive feelings about the product?

Yes

No

Does this ad make you want to learn more about Axe?

Yes

No

Does this ad make you more likely to purchase Axe products?

Yes

No