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What is your age group?
 
Under 15
 
16-30
 
31-45
 
46-60
 
Above 60
 
 
 
How often do you buy a new camera?
 
At least one new camera each year
 
Several cameras each five years
 
I rarely buy a camera
 
 
 
Why do you choose to buy a Canon product?
 
Relatively low price
 
Good Quality of products
 
Good Quality of after selling service
 
Advertisement
 
Brand loyalty
 
Place
 
Other
 

 
 
 
What kind of product do you usually buy from Canon?
 
DSLRs (Professional cameras, EOS)
 
Cinematic products (Canon C series camera)
 
Lenses
 
Portable digital Camera
 
Printers
 
Scanner
 
Other
 

 
 
 
How would you rate for Canon’s product range? (1: Worst; 10: Best)
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
What do you think of the quality of Canon products and services?
 
Excellent
 
Good
 
Acceptable
 
Not satisfied
 
Unacceptable
 
 
 
What do you think of the quality of Canon’s service?
 
Excellent
 
Good
 
Acceptable
 
Not satisfied
 
Unacceptable
 
 
 
What do you think of the price of your Canon product?
 
Cheap
 
Acceptable
 
Fair
 
Expensive
 
Too expensive
 
 
 
If Canon increases their product’s price, will you still buy it?
 
Yes
 
No
 
 
 
Is Canon doing enough in terms of advertising in your opinion?
 
Completely Insufficient
 
Not enough
 
Enough
 
Too much